The small Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Hard Love.” Over the course of six seasons, this mother-and-son duo highlighted their ability for motivating, suggesting, and often giving a reality check to individuals seeking love. When not in program business, the duo operates Master Matchmakers to assist singles get a hold of a relationship through matchmaking and big date mentoring. Master Matchmakers provides tailored advice and vetted fits to singles nationwide. These days, the group has additionally innovated a mobile software known as admiration Lab that authenticates the identity of a stranger before you go on a date. In all respects of matchmaking, the Ward family supports better truthfulness and trust.


In 2003, Steve Ward believed he was on his strategy to getting a financial investment banker. He had been 22, merely out-of-school, and about to begin his career, but very first the guy decided to help their mom aside together with her matchmaking business.

JoAnn Ward had an ability for dealing with folks, not with innovation. She was still making use of filing cupboards, and her son wished to upgrade the lady to an online dating lesbian database and website. The guy anticipated it to be an easy work. Then, whenever a prospective customer asked him for a male’s point of view, he carried out his first intake interview and begun to recommend matches.

The guy met using the client and matched their up on a primary time. She along with her day hit it well and had been soon engaged are hitched. Steve’s 1st introduction had been a rousing achievements, and merely that way he was hooked.

One minute generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides people toward satisfying relationships with honesty and authenticity. He or she is well-practiced at providing advice to singles. Alongside their mom, the guy co-authored a novel known as “Crash Course crazy.” In all his efforts, he dreams to enhance the dating knowledge for singles.

Master Matchmakers conducts personal interviews and criminal record checks to carefully become familiar with customers before sending all of them on a date. Licensed coaches and licensed therapists act as private mentors and a passionate staff of full time matchmakers work side-by-side by using these coaches assuring scrupulous, hand-selected introductions coupled with personalized information from decades of pro knowledge.

With the help of a commonly viewed tv program, “Tough like,” this tiny local matchmaker expanded into a nationwide boutique, providing singles in most 50 says.

“We’re dealing with panel from 20 to 40 new clients 30 days now,” Steve mentioned. “We have now developed into the full level service ready assisting anybody who labors in love.”

nowadays, using technology to enhance the internet dating longevity of singles, Steve has pioneered a mobile software known as like Lab, that’ll confirm your photo, authenticate their particular identification with an individual understanding quiz or mobile phone lookup, and operate a criminal record search and.

“In an age of meeting over cellular first about online dating, we designed prefer Lab to supply rely on as a site into the whole dating business,” Steve explained, “however for those interested in a high-touch, personal experience we will always supply our very own best-in-class, personal training and specialist matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon joining Master Matchmakers, Steve utilized his business impulse, social intuition, and flair for advising it adore it should showcase all those things a matchmaker tends to be and perform. Because of this, he and his awesome family eventually earned much promotion and interest, culminating in VH1’s fact television show “Tough prefer,” which went for six seasons.

From 2009 to 2013, Steve and his mother hosted and produced this tv show about singles and couples in a variety of phases of dating and relationship crises. They can be clear-cut people that know how to get effects.

“many thanks a great deal for directing me personally along the ‘dating trip’ that generated Ryan. We’re very happy. The guy includes really to my life that I would personally struggle to make by yourself. I never ever believed in soulmates before, but guy have always been I a believer now!” — Maya, a Master Matchmakers customer

After period one, Steve recognized the helpfulness of a love bootcamp, of hearing from someone who will say to you the truth about your self and your interactions. The guy decided to include a romantic date coaching service to check and bolster their particular matchmaking.

“We desired to supply alternative ways that we’re able to include value to an individual’s relationship,” the guy told you. “We began to develop a program that people believed had been really unique and tailored, based on the method we had been recognized for: tough love.”

The rise in popularity of the television tv show therefore the growth of the world wide web during the time allowed Master Matchmakers to syndicate their solutions across the country.

Date Coaching, coordinating, and Vetting for those in most 50 States

Master Matchmakers has evolved plenty since 2003, whenever posting and sending images via a computer was actually monotonous and complicated. In those days, it had been a market requirement that matchmakers wouldn’t program their customers photographs of their potential day. The consumer was required to trust their particular professional evaluation of attractiveness and compatibility.

Today scientific improvements allow Steve and his staff to dig more deeply and supply so much more than an image. Down seriously to the last detail, these matchmakers would like to know every little thing so that they can create the best match. A full bio and background check is common operating process of this proprietary matchmaker.

Providing personalized solution for the entire country, the Ward family members is able to assist hundreds of eligible singles find the person of their fantasies.

An egalitarian matchmaker, Steve denies the notion of an antiquated enterprize model in which men pay exorbitant costs to meet women who spend absolutely nothing. Master Matchmakers addresses females relatively and pleasantly.

“I focus on a top-quality woman,” Steve mentioned. “we appeal to women that tend to be highly determined, winning, appealing, educated, and seeking in order to satisfy their equivalent or much better.”

Date Coaching

In their day training, Steve puts a focus on recognizing opportunities and being ready to accept performing on them. He encourages self-awareness, maybe not self-consciousness. He discusses changing the paradigm and removing self-imposed obstacles so the customer is ready to fulfill “usually the one.”

“My personal mentoring gives them the opportunity to optimize the options which come their way and to observe those opportunities,” the guy demonstrated. “i am a numbers man, so it’s about volume and readiness.”

He along with his group of educated mentors meet face to face to spot habits, break terrible habits, and make plans based on how to get, type, and keep an excellent union. It’s no wonder their site describes day mentors as “the blade and shield inside love life.”

“Quite often we just work on assisting individuals develop their thoughts,” Steve mentioned, “to try and consider why it could work– not the reason why it will not work.”


These matchmakers advocate for your needs. Their job would be to arrange introductions with appropriate and vetted individuals. Clients agree upon a specific amount of introductions beforehand, together with matchmakers produce a tailored strategy backed by decades of expertise inside matchmaking video game.

“We’re very tactical about any of it,” Steve said, “and we also give comments on the way. We provide the customer real positive criticism that they wouldn’t get other method.”

Grasp Matchmakers take their particular time interviewing and obtaining to learn their customers to make smarter suits. The point, Steve mentioned matter-of-factly, is to obtain eliminate the client by combining all of them up with a compatible match.

Occasionally this implies giving some information (or a strongly worded reality check) to customers. The mind-set of this solitary is as vital given that character of the day.

Also essential, Steve informed us, will be the capacity to talk realistic objectives. “I discovered throughout the years simply to walk a superb range between providing some one hope and giving some body delusions.”

Background Checks

Before accepting any client, Master Matchmakers completely investigates see your face’s background. This consists of sets from social media marketing users to criminal background. The team has actually a wealth of data at their particular convenience to make sure that each of their clients take the up-and-up.

“definitely and away, we possess the biggest amount of direct access to controlled information — more than virtually any matchmaker in the country,” Steve boasted. “we are generally, for several intents and reasons, private detectives.”

Grasp Matchmakers merely presents men and women after vetting their own history. Anyone who signals on agrees to these types of an arrangement. Fostering confidence and honesty, these matchmakers make certain their customers tend to be upstanding individuals worthy of being matched up. This original element provides the team an aggressive advantage for singles searching for some additional protection and detailed research.

“We have now integrated most technologies over the past several years,” Steve said. “which allows all of us doing our tasks more efficiently and a lot more successfully than other matchmakers around.”

Love Lab has Background Checks maintain Daters Safe

Recently, Steve has taken on a bold endeavor, producing a matchmaking reference for singles. He’s used the confirmation technologies used by Master Matchmakers and condensed it on to a mobile software called admiration Lab. Today anyone can go online to verify the identification of a date before meeting in person.

This is exactly a significant product for singles just who place by themselves at risk by taking place a date with some one they do not truly know.

“we should be a directory,” Steve explained, “to verify matchmaking profiles and just assist folks get more value of each one of these programs and solutions.”

Really love Lab utilizes Master Matchmakers’ vetting techniques to bring the present day dater some satisfaction. Before-going on a date, people can login to learn when someone is actually exactly who they promise to be (and whatever they claim to appear to be).  This free mobile application was launched in September 2013 possesses already been broadening their reach ever since.

“We’re in the midst of a progression of our own product,” Steve mentioned. “we wish to become an independent confirmation service for your matchmaking market.”

The software lets consumers self-verify their particular identity and look upon the identity of someone more. Shortly possible enter a phone number, email, or login name of a Love Lab profile to see if some body you came across online has already been confirmed. Everyone must confirm their particular details. You’ll be able to verify your pictures, as an instance, by using and publishing an immediate selfie to enjoy Lab that will be calculated and when compared to your profile photographs for likeness.

With a comprehensive and conscientious confirmation procedure, these internet dating innovators hope to generate a product or service that reduces the dishonesty, fraud, and danger rampant in online dating sites.

“I am not very worried about creating a huge amount of cash overnight. I am truly trying to build something that folks are going to want to use and suggest — and a service that resolves a very significant problem.”

The Master Matchmakers group Has a Close-Knit, group Feel

Master Matchmakers is a family-run business. JoAnn Ward could be the President, her daughter could be the CEO, and her child could be the Executive Director of customer Relations. A lot of their own matchmakers and time coaches happen together with the business for decades consequently they are seriously invested in the success of every customer.

“We run Master Matchmakers like a family group. We a very boutique-style approach,” Steve demonstrated, incorporating, “My mom provides always mentioned that the one thing that technology can’t replace is quite private solution.”

JoAnn provides a radiant character that sets the tone the company as a whole. The Ward family is about telling it enjoy it is actually and helping men and women when it is drive.

“We just take the same show for the responsibility for the company,” Steve stated, “but she is a whole lot more taking part in manufacturing the success inside our client’s life.”

Not too long ago, Steve has brought a lot more of one step straight back from customer strive to focus on the advancement of the Master Matchmakers company and growth regarding the adore Lab program. He lets his mommy use the reins on client part, despite the reality they don’t constantly agree regarding the correct method.

“we’ve disagreements relating to the clients on a regular basis really,” he said good-naturedly. “If we differ, though, I usually let her win because we made a great deal a long time ago that she’d have last say within the matchmaking business and I also would have last state about enjoyment efforts.”

That arrangement seems are good for all included â€” this mother-son group scales each other off to offer daters personalized help and technical ease.

Victory is actually calculated by exactly how Pleased the Clients Are

Over many years, Steve provides witnessed lots of success tales of delighted couples just who came across, bonded, and discovered really love as a result of Master Matchmakers. Their own customer product reviews page is full of testimonials from content clients.

“let me think 99percent of the people exactly who retained me would do almost everything once more,” he said, “and that I’m pleased with that.”

He informed united states about a certain young woman who was simply smart and winning however in need of some advice inside her relationship. Steve got the girl on as litigant and started instructing their to be even more open-minded. He paired this lady with a few single dudes but hadn’t located a great match.

Attain understanding of her individuality, Steve asked her to convey an individual reference page. Her reaction astonished him. “She believed comfortable adequate to go to an ex who was simply already remarried,” the guy recalled. “She really opened to him and tell him that she’s going right on through this knowledge, doing some soul-searching and showing about what she could do differently to generally meet ‘the one.'”

Her ex ended up supplying her pathway into really love. The guy advised she fulfill a friend of their. The capture had been this particular buddy lived-in Seattle while she lived in ny. But she’d already been coached becoming open-minded to possibilities, therefore she consented to provide it with the possibility. After several successful times, she wound up transferring to be nearer to this man, that is today the woman fiancé.

“She gave me this gorgeous recommendation for conference this individual,” Steve said. “the truth that I could ultimately impact someone so as that, even without adding the woman to ‘the one,’ she however credits me personally — if you ask me, which something to be proud of.”

Master Matchmakers Blends Personal provider With Technology

Instead of becoming a good investment banker, Steve Ward provides utilized their talents as an entrepreneur, spokesperson, matchmaker, and big date mentor to drive Master Matchmakers in to the technical get older. Their own newly designed software, admiration Lab, could be the next move in offering singles a secure matchmaking environment with complete criminal record checks.

“we are able to look into some people’s back ground very thoroughly — much more thoroughly than nearly any various other matchmaker around,” Steve mentioned. “I basically shrunk that technologies into Love Lab, but Master Matchmakers still utilizes it for our customers’ purposes aswell.”

With upfront information, hand-picked fits, and verified dates, Steve looks to corner the market on dating from beginning to end.

“the focus is really being able to provide beneficial sources to people when you look at the whole matchmaking ecosystem,” he said. If high praises of his previous clients tend to be any indicator, he’s been immensely effective thus far.